Wednesday, 26 November 2014

RETAIL THERAPY COMES CALLING AT FASHIONANDYOU





One of the oldest( and fondest) memory and shopping inspiration of all times has been Alicia Silverstone in the movie 'Clueless'. That was before Sonam Kapoor of course (the lady surely knows where to see her money, its most definitely hanging in her closet!).

Let this not be misleading. Shopping is a wonderful thing. The term 'retail therapy' definitely justifies all the piles of money that people like to spend on their whims. Its healing after all! When they shop, they are actually taking a therapy for their body, mind and soul.

With increasing consumerism and above six digit annual incomes in the modern households, people have a lot of money to indulge and pamper their vanities. So big brands, spas, holidays, fancy parties and a lavish lifestyle have become the order of the day.


Women are more prone to this form of therapy as they have a natural tendency to splurge on things that seem lucrative and appealing; Although men are genuinely not far behind. It's just a difference of goods preferred by the two sexes. Men tend to splurge more on gadgets and electronics ,while women will shop for all those international brands that they see they see their style idols adorning on and off screen. The thrill of getting their hands on all these high end brands that were for the longest time just fancy names to drool over, is a prospect that excites and attracts.

The sellers have also cashed in the current craze for shopping. All sorts of marketing and pricing sciences are used to appease and psychologically convince the consumers about the products. The end digit game with pricing the products at **99 , or giving discounts such as 40% + 20% etc are perfectly scientific consumer theories that help in pushing the products to the end user. From flash sales to group discounts, there are so many benefits that are at their disposal. These measures actually work as they give the best possible price to the buyers.

Impulsive shopping has become a phenomenon that's gripping most affluent users as globalization and awareness progresses. Men today are more indulgent and metro sexual enough to give ample attention to grooming and styling. Hence they are at par with women when it comes to pondering over a certain style or a brand. Thanks to e-portals like FASHIONANDYOU, the best brands from across the borders are now available at the click of a mouse. The products available are totally in sync with the season's hottest sellers from the international runways.




Names like  Benetton, FCUK, CK, Levi’s, Versace, Hidesign, Forever New, Chemistry, W, Red Tape, Catwalk, Inc.5, Fossil, Hugo Boss, Bvlgari, etc. which at are at the top of their game are available at unbelievable prices under the FASHIONANDYOU Umbrella. So shoppers can treat themselves to the best in Apparel, Footwear, Handbags, Watches, Sunglasses, Fragrances, Home & Living etc under one roof. 


E-tailing online seems like a wonderful idea not just because one can do so from the comfort of thier homes, but also because the better deals are available right there and then. Its time to go happy clicking and happier saving as they indulge! The opulence is worth it!

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